Our work has been used in a variety of campaigns from cleaner air in New York City to showing historic global emissions, from low carbon farming to reaching young people on Twitter. Sometimes a striking image or animation can cut through the noise, expand an audience, engender a call to action or spark a new level of engagement and deepen understanding.
In a recent project (above) we helped organisation Project Everyone to visualise the scale of plastic waste entering our oceans. The final film was to be shown for a round table discussion at Cannes Lions Festival 2018. Instead of using a modelling of waste or 'litter' itself we chose to use a 'duck' as a friendly unit of plastic, and one just about everyone has experience of handling, which makes it useful for physical insight. The film gives a sense of the rate we are adding plastic to the sea in real-time and in a day. On average, 170 ducks a second - all day, every day. Viewers can combine a close-up view that provides a sense of the density of ducks with a sense of a familiar area alongside the real-time rate of plastic waste.
Our previous company, Carbon Visuals, created a range of visual images and an interactive web-tool for the launch of the Carbon Majors report. This report showed the extent to which corporations are responsible for the cumulative emissions causing climate change. Key information from a huge array of was conveyed in both conventional and novel ways to give a feel for the scale of the cumulative emissions involved.
We have also created campaign imagery for the UK's Soil Association, the US Environmental Defense Fund and 350.org. Our video showing New York City's carbon emissions has been seen on YouTube over 340,000 times.
See more details about our work with campaigners below.
Please get in touch if you have a communication challenge you think we can help with.