Carbon emissions are invisible. So if you’re a major property business how do you communicate your impressive carbon reduction story to staff and customers?
This was the challenge presented to us by Citypress on behalf of their client British Land. Through a team-driven approach, including a creative workshop, we collectively arrived at the solution - to install an eye catching sculpture together with an accompanying explanatory video. Over summer 2025 the sculpture will tour three British Land campuses—Paddington Central, Broadgate, and Regent’s Place—to share the message with all their office customers. It has been a collaborative effort with the teams at British Land, Citypress, and our suppliers, and we are thrilled with the outcome.
“Sustainability is often abstract, super important, but hard to visualise. Easy to dismiss. But not this time. Our customers asked for help explaining carbon reduction to their teams. So we made it physical. Not a deck. Not a dashboard. Something that cuts through. Because behaviour changes when the data gets real. When you can see it. Stand next to it. Feel the weight of it.
By turning carbon data into something physical and public, this campaign brings to life British Land’s mission to create sustainable, future-ready workspaces across its central London campuses.”
TECHNICAL NOTE
28% of global emissions come from buildings just doing what they do every day - heating, cooling, lighting. That’s the carbon we’re visualising here: the operational side that British Land is actively reducing, one system at a time.
We worked with British Land to translate real emissions data - scopes 1, 2 and 3 expressed in CO₂e - into something people can walk through and experience to help spark conversation.
Each cube in the sculpture is the exact volume of one gram of CO₂* illustrating the average daily operational carbon per square metre of British Land office spaces in:
2019 – baseline year
2025 – a 40% reduction!
2030 – British Land goal: 75% down
A timeline on the floor connects each year with real case studies - like lighting upgrades, heat pumps, and smart building systems.
See more, including explanatory video created by Cosmic Joke:
https://www.britishland.com/news/join-our-journey-creating-sustainable-workspace/
* at sea level pressure 15 degC.