Test-rig for experiments in particulate visualisation using real PM2.5 data from Marylebone Road, London in 2014. Each spot on the screen represents a million PM2.5 particles. The size of each spot on the screen corresponds to the size of the particles it represents, and so the distribution of sizes is apparent.
At Real World Visuals we have been thinking about air pollution: why it needs visualisation and how best to visualise it. The topic is finally getting the attention it deserves thanks in part to recent epidemiological studies that have revealed how deadly it is on a global scale. Air pollution is estimated to cause 7 million premature deaths per year; that’s about 20 thousand deaths a day.
We think we can help reduce the impact by making the invisible threat visible – giving vulnerable people a better chance to protect themselves and keeping it on the political agenda. At Carbon Visuals we tackled air pollution before as part of the Environmental Defense Fund's Clean Heat campaign in New York, but we are keen to explore other ways in which visualisation can help. As with much of our data visualisation work, our focus is on ‘non-engaged’ audiences – people who don’t yet know that they are interested in the topic and so don’t bring questions of their own to the data. How can we make air pollution real for such audiences?
London has had a reputation for air pollution since the thirteenth-century. During frequent ‘pea-soupers’ in the 1950s the smog would get so bad that it would stop traffic, but even though the pollution was visible, few people considered smog a serious risk to health. It was an unpleasant inconvenience yes, but it was not considered to be something either politicians or individuals had to worry about. Nobody had really noticed the sharp spike in deaths associated with air pollution events.
That changed during the ‘Great Smog’ of 1952. The first hint that smog was dangerous after all was when undertakers ran out of coffins and florists ran out of flowers. It is estimated that 4,000 people died in the Great Smog, and a further 8,000 died in the following weeks and months. Despite resistance from the Conservative government of the time, the impact of the Great Smog eventually led to legislation in the form of the Clean Air Act, 1956.
The Clean Air Act did much to improve air quality, mainly by reducing the use of brown coal in cities, but there was an unfortunate side-effect: the remaining air pollution was invisible. Air pollution is still deadly. A report by Kings College London published in July 2015 estimated that 9,416 Londoners were killed by air pollution in 2010, which is 26 Londoners a day on average – and it is getting worse. This year (2016) London breached its cumulative annual pollution limits in the first week of January . (Under EU rules, sites are only allowed to breach hourly limits of 200 micrograms of NO 2 per cubic metre of air 18 times in a year, but Putney broke that limit for the 19 th time on 8 January 2016.)
Road vehicles are a major source of air pollution. In many countries, emissions regulations have been getting steadily tougher. This should have led manufacturers to improve their engines but Volkswagen adopted a cheaper approach. In September 2015, the United States Environmental Protection Agency discovered that Volkswagen had programmed its engines to recognise when it was being tested and switch to a less polluting mode until the test was over. That is, Volkswagen cars only appeared to meet US standards. In real-world driving Volkswagen cars emit up to 40 times more NOx.
The problem with invisible pollution is that even when we know its real it doesn’t feel real. We know for instance that Volkswagen have been dishonest but few of us have a feel for how significant their deception was. Does it really affect us? How can we answer that question visually?
We have identified a number of motivations for visualising air pollution:
Visualising it to make it visible – it is easier to engage with visible threats
Visualising its overall impact to give a sense of how important it is as an issue
Visualising particular sources of air pollution both to make them real and to give them a sense of scale (both absolute and relative)
Visualising the immediate threat in a way that allows people to take action
Different motivations for visualising air quality will generally result in different visualisations. Telling a story like the Volkswagen emission scandal requires a combination of the above. The main visualisation would be one that shows the difference between the claims and the reality for VW cars, but this would need some context: What does a dangerous level of pollution look like? How much pollution do we actually breathe? How much pollution do cars emit?
We are still at the early stages of working out how best to communicate quantities and concentrations of air pollution, but we have some sketches of starting points:
We are trying to make purely numerical emissions standards physically meaningful. We've tried a range of physical metrics including the volume of the pollutants themselves and the volume of air that they saturate to the legal limit (National Objective). So far I think it helps. It makes the invisible threat feel real, which in turn gives us agency: invisible air pollution is just scary, like cancer or something, but visible air pollution is fixable. We are trying to speed up the recognition of the problem so we don't have to wait until air pollution makes itself visible, like London in the 1950s or Beijing today, before something is done about it.