How do you draw attention to the recycling we don't do (but could)? And how can you show people the benefits? West Sussex County Council Waste Management Service wanted an innovative way to reach out to households and approached us for ideas. Starting point was the strap line for the campaign - Think before you throw - and a giant spreadsheet which was trawled for usable data.
Real World Visuals produced a video, GIF, video extract films and a range of still and print materials for the public engagement campaign. This material is currently being used on social media, in entrances to public libraries, on bill-boards and local news advertising. Early indications are it is having an impact with people across the local area.
The material produced by Real World Visual focused on the central £3 million saving that could be made if more waste was diverted from landfill. Visuals shows the 32,000 tonnes of material wasted each year that could be recycled on a Council-wide as well as house-hold level.
For more information about Think Before You Throw, from West Sussex County Council Waste Management Service.