We made a video set in 2004 for Wood for Good, the UK timber industry’s promotional campaign, showing the carbon benefits of using wood and timber in the UK construction sector. The brief, eight years later, was to make shorter versions of the films suitable for educational use and social media sharing.
The idea was to inform the audience about storage of carbon, replanting of trees, substitution of wood materials for more CO2-intensive building materials.
The target audience was UK Builders, architects, planners, engineers, specifiers, contractors, surveyors; UK Policy makers/local authorities and those who may have no / little prior knowledge of the technical/scientific processes behind carbon sequestration
Wood for Good wanted to show students at university/school level and educate them on the benefits of timber as a building material or to illustrate carbon sequestration. They also wanted to help timber industry to market timber’s environmental benefits and help them to reach their own sales/business goals.
All four videos as one are here.