Never let a good crisis go to waste, they say. And while that’s not our media strategy, a small matter of a hurricane hitting the USA helped an experimental film with a New York City city backdrop go global, five years before our current spate of ever more intense windstorms.
Our local residents are doing a great job – 80% of the material that can be recycled is, but that meant that 20% wasn’t, and at a significant cost. The brief to Real World Visuals was to produce visuals and creative that would break through people’s apathy and get their attention - reengaging residents the cost benefits of recycling.
Air pollution is notably an issue that is gaining considerable attention around the world in all sectors of society - public policy, industry and health... We have been thinking about air pollution for some time: why it needs visualisation and how best to visualise it for all these audiences; for those dealing with the problems air pollution causes, those creating the problem and all of us seeking a solution. Happy National Clean Air day if you are in the UK... now take a deep breath....
Population Explorer is a new crowd-vis tool. Pick a number and Population Explorer will create a population of that size that matches the British population. For instance, in a population of 100 there will be 59 Christians and 25 people with no religion. Population Explorer can be used for any population, but more interestingly it can allow us to use population as a way to understand natural and financial resources.
When you can see yourself in statistics you engage with them on a wholly different level. That’s why at Real World Visuals we help people to see people in statistics about people. Sometimes we need reminding that it is not just numbers we are talking about and sometimes we need reminding to pay attention to the actual numbers rather than misguided intuition.
We have created a set of images that show the pollution from a cruise ship docked at the proposed terminal at Enderby Wharf, Greenwich, London. The images show the total volume of exhaust gas created each day, the volume of specific pollutants, and finally the volume of saturated air to the levels that are considered ‘safe’ to breathe.
Over the summer Real World Visuals brought a pile of rubbish to life in Bristol. Commissioned by the Bristol Waste Company, the two films show dramatic piles of waste and recycling material in Ashton Court Estate in Bristol.
In Santa’s world the air is just emptiness. It’s also limitless - after all you can see the stars through it. That’s how he and the reindeers can deliver gifts so effortlessly to the world’s children on a single night.