Promoting Carbon Savings

How do you add a ‘wow’ factor to a major bid or proposal where carbon saving is important?  That was the dilemma facing a global IT company who approached us to enhance a major bid to a UK Government Department.

 What's the carbon saving from use of client's IT equipment?  2,278 tonnes as one-tonne spheres grouped into blocks of 1000.

What's the carbon saving from use of client's IT equipment?  2,278 tonnes as one-tonne spheres grouped into blocks of 1000.

We love these images and will use them or similar from yourself again when the need arises
— IT Systems Client

In response we quickly created a collection of images that enabled their project on carbon savings to ‘come alive’. The images use the Real World Visuals data visualisation approach by showing volumes of carbon dioxide as stacks of one tonne bubbles.  The use of real buildings, such as Big Ben and the Houses of Parliament were relevant to the target audience and draw on people's day to day experience of the world. The use of these real-life scaling objects brings a better sense of scale and relativity to the carbon dioxide bubbles.

 Image showing 220 tonnes CO2 saving from a separate IT equipment project

Image showing 220 tonnes CO2 saving from a separate IT equipment project

Often we produce various angles of a scene for our clients. In this image, for example, we use an eye level perspective to enable the viewer to relate to the visualisation and information in the image from a bodily point of view.

Real World Visuals now has the capability to produce this kind of image set - showing any CO2 amount - for less than £1,000 in a matter of days.  Contact sales@realworldvisals.com for an initial chat and quotation.